RSA
Brand narrative

RSA the insurance company were about to celebrate their 300th anniversary and with a deadline for the BIBA conference only weeks away, a solution was developed rapidly for their exhibition stand. Ensuring impact and differentiation for RSA, the solution was to raise the 300 Year message above a portal frame housing interactive panels that told the brand story, past and present. Perpendicular to this, an exhibition of historic artefacts at one end and a multi- screen talking about the future at the other, the full brand narrative was brought to life.