Game

Store of the Future

Game wanted to develop a more
experiential and interactive retail space to
give customers more reason to visit stores
and counter the threat of downloads.

A new concept was developed featuring game trial points and live products along a central strip, whilst a new streamlined look means games are easier to locate or browse.

With the concept launched at Westfield
Stratford, a subtle Olympic theme was included via undulating ribbons at high level which add colour and movement.

The store has been acclaimed as the best
games store around, by competitors and the industry.